When linking out, make sure to take a “grass roots” approach
Want a hot SEO tip? Start linking out to external sites more often, and when you do, make sure to utilize a “grass roots” approach. What do I mean by “grass roots”? Simply put, I mean that when you...
View ArticleHow to convince traditional marketers to create non-promotional social content
In 2002, it was standard operating procedure In 2007, it was cute. Now, in 2012, it’s somewhat absurd. Yet somehow, in the present day, there are still all sorts of companies – big and small – that...
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If you’re not using Twitter as a learning tool you’re doing it wrong
I had some interesting conversations with some friends of mine yesterday. Most of them were short and sweet. Some where really just a collection of musings. But a few actually gave me some ideas that I...
View ArticleLooking for a few good beta testers
I’ve always been a big believer in automation. It’s a big part of my overarching strategic approach to most digital marketing channels. However, one of the areas that has proven to be a real challenge...
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The revolution of enterprise marketing leadership will not be televised
Something that has always amazed me over the past half-decade or so is the obvious disparity between the makeup of marketing thought leadership on social networks and blogs versus the makeup of...
View ArticleThink of social media influencers as your customers
With every passing year, the topic of “social media influencers” gains momentum. Back in the day – as in back before the phrase “social media” even existed – reaching out and subsequently building a...
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Why traditional marketers are at a crossroads
I didn’t go to school for marketing. In fact, I never took as much as a single course in marketing during my college days. And in hindsight, that might have been a good thing. Why? Because with every...
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The counter-intuitive nature of a strong social media strategy
I was going to put together a highly technical article to support my hypothesis, even going as far as to invoke shades of constructor theory, but then it hit me that’s its best to cover a...
View ArticlePutting a stake in the ground for data-driven marketing
For several years now, I’ve been working on a data-driven marketing platform of my own over at www.engagefinder.com (eight years if you count the time that I spent manually executing the link building...
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Remember that content marketing is counterintuitive
Next week I’m going to be getting together with some good friends to talk shop. One of the main topics of conversation will be what is commonly referred to as content marketing but is arguably just an...
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